Jerry Heller to Form New Record Label
Ruthless Records co-founder Jerry Heller is set to return to the music industry with the formation of his new record label, Streetlife/Klock Work Records informs allhiphop.com.
The former NWA manager signed an agreement Tuesday (Jan. 16) with veteran producer Johnny “J” and Pablito Vasquez, who will act as a liason between the label’s artistic and business endeavors, in addition to dealing with contracts for Heller and managing Streetlife Records.
“This is the label where corporate meets street,” Heller told AllHipHop.com in a statement. “Our goal is to bring back economic integrity to the music business. The record industry was supposed to be a win-win situation between the artists and the labels. The way the business is structured now, however, many artists on major labels have to sell close to a million and a half units to recoup and break even. That is not what our label will be about. The music industry is supposed to be about everyone involved making money”.
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